The Bass Pro Shop of steakhouses
“Don’t sell the steak, sell the sizzle.” That phrase, coined by Elmer Wheeler in the 1920s, urges salesmen to focus on the experience around a product rather than on the object itself. The idea is to appeal to the senses and emotions of the customer. The phrase made a comeback
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Not exactly a sterling silver end to racism
People who enjoy viewing with alarm or pointing with pride had a field day with the soap opera and showdown involving the National Basketball Association and its face-off with the owner of the Los Angeles Clippers. First there was widespread surprise and alarm that the team owner, Donald Sterling, 80,
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