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May 01, 2019 by Brent Antisdel in Marketing

I like to make my marketing decisions blindfolded.

None of us would ever say this but in practice many of us do this very thing. The important part of marketing is tracking the results. Here are three inexpensive and, most importantly, easy ways to track the success of marketing from ANY type of campaign. How did you hear

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May 01, 2019 by Brent Antisdel in Walks of Life

Walks of Life

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May 01, 2019 by Brent Antisdel in Human Resources

Prep for the Interview!

Ok, you made it to the interview. Now what? Your winning resume and perhaps a telephone interview have gained you entry into the potential employer’s office however the actual interview is a more subtle, subjective aspect of the job-hunting process. During the interview, each person you meet will be forming

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May 01, 2019 by Brent Antisdel in Film Previews

“Detective Pikachu”

“Detective Pikachu” PG Director: Rob Letterman Stars: Ryan Reynolds, Justice Smith, Kathryn Newton Fans everywhere can now experience Pikachu on the big screen as never before. After ace detective Harry Goodman (Paul Kitson) goes mysteriously missing, his 21-year-old son Tim (Justice Smith) takes up the case to find out what

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May 01, 2019 by Brent Antisdel in The Dish

Early spring is full of bad news

No one has thought to extend the definition of endangered species to include small family farmers. During a time when astronomers and physicists celebrated a photograph of an “unphotographable” black hole as a “vision of the gates of hell at the end of time and space,” Midwesterners wondered about the

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May 01, 2019 by Brent Antisdel in People & Pets

Enormous dog

When Michael Pareene takes Tinker Bell for a walk, he is stopped multiple times with common questions. What kind of dog is that? How big is it? Can I pet it? Tinker Bell, a black Newfoundland, obliges and rolls on its back as gracefully as a 145-pound dog can. Its

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May 01, 2019 by Brent Antisdel in Book Review

Book Reviews

‘The Calculating Stars’ There is a small handful of writers who don’t just craft a good story, or comment smartly on modern life, or create fascinating characters you’d want to have a beer with. Instead, they do all three while entertaining even the most experienced reader. Mary Robinette Kowal is

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May 01, 2019 by Brent Antisdel in Rants & Reason

Marking a centennial for the freedom it led to

And how we might lose that. This year marks the 100th anniversary of two U.S. Supreme Court cases often characterized as miscarriages of justice. Those cases, however, also led to us having greater First Amendment protection of free expression. There’s a medical line, “The operation was a success, but the

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April 30, 2019 by Brent Antisdel in Stray Thoughts

Free speech sometimes is uncomfortable

The First Amendment isn’t long, but it certainly packs a lot of angst into those few words: “Congress shall make no law respecting an establishment of religion or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press or the right of the people peaceably

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April 30, 2019 by Brent Antisdel in The Culture Buzz

The Culture Buzz

There is a diverse and appealing array of cultural indulgences awaiting the Cultural Adventurer in Central Iowa. Leave the personal devices behind and savor the rich offerings that performing arts, exhibitions and more offer. Sally forth and reward yourself. Featured Cultural Offering: Mainframe Studios presents its May First Friday this

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