Thursday, August 11, 2022

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I like to make my marketing decisions blindfolded.


None of us would ever say this but in practice many of us do this very thing. The important part of marketing is tracking the results. Here are three inexpensive and, most importantly, easy ways to track the success of marketing from ANY type of campaign.

How did you hear about us?
This seems straightforward but, surprisingly, many people either do not do this
at all or do not track it consistently.

Call tracking
This will provide you a custom number that will automatically track how many calls came from a specific advertising source either online or offline.

Pixel tracking
Use advanced tracking to know what campaign/source the visitor came from,
how much you paid and if they are a quality candidate. Google Analytics is a
common tool used to do this.

Consistent tracking will provide you valuable reports for smarter marketing
decisions later!

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