Let your customers tell your story6/5/2019
Don’t make marketing statements when you can share a story instead. This might
sound daunting at first, but every brand has a story; it’s just that many of us fail
to share it. Stories are what make your brand personal and connect with others.
It is important to share your own story. How did the business start and get to
where it is today? It is more important to be authentic and genuine than to
embellish in order to sound impressive.
The most effective brands let their customers do the talking. For example,
you can claim you are the best, but if you let your customers say this instead and
how you’ve made their lives better it is going to be much more effective.
Always remember: The customer is the hero and the main character and your
company is offering the support your customer needs to be successful.