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Financial Strategies

Corporate Citizenship ROI

10/2/2019

RAY HANSEN
President, AIF

Des Moines is an amazing place to live, work and raise a family. This is due to many factors, but I believe our culture of corporate support for charitable organizations has a major impact. Unfortunately, due to “Donor Fatigue,” Tax Law and the relocation of philanthropic decision makers, total annual giving is decreasing. Now more than ever, small to medium sized companies need to step up their “Giving Game.”

The good news is that there is a significant and measurable ROI from supporting not-for-profit agencies in central Iowa. According to Project ROI, companies with active charitable giving campaigns experience a 20 percent increase in sales. Their customer satisfaction ratings increase by 10 percent and their employee turnover decreases by up to 50 percent. In addition, today’s CEOs are expected to be champions of their companies’ volunteer and donor
initiatives. So as you review your upcoming fiscal budgets, consider investing in the community and your company’s future by increasing your philanthropic efforts!

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