The numbers are in!
5/1/2024With all the gloom and doom in the newspaper industry today, one might assume print publications of all sorts are also on the out. It is true that paid subscription newspapers and national magazines are struggling to find ways to be profitable and relevant. Even many of the once-thriving alternative newsweeklies have met their demise. But CITYVIEW is continuing to grow, in large part because we continually focus on growing our readership — both in print and digital forms.
Since 2004, our circulation and readership has been audited by Circulation Verification Council (CVC), an independent, third-party reporting audit company. CVC audits thousands of editions nationwide with a combined circulation of more than 55 million, covering printing, distribution, circulation, websites, digital editions, mobile, email, social media and readership studies to give an accurate picture of a publication’s reach and market penetration.
What we have seen over the years is incredible consistency in the distribution and readership of our printed publication. One might expect that our total digital contacts are skyrocketing, and they are. Equally impressive, though, is the fact that our net circulation has grown 5% since those first audits. Today, we have 77,730 print readers and 52,474 total digital contacts, bringing our total estimated gross contacts to 129,804 per month.
Granted, this hasn’t happened by accident. We have made a number of calculated changes to CITYVIEW over the years, including a conversion from weekly to monthly, the addition of glossy stock covers, adding full color to every page, implementing a complete redesign, increasing our editorial content, adding social media sites, expanding our websites, launching multiple events and continually updating our list of rack locations.
Here are some stats from the just released audit you may find interesting:
On average, each CITYVIEW print edition is now read by 2.8 people.
77% of CITYVIEW readers say they purchase products or services from ads seen in it.
47% of CITYVIEW readers say they keep their copy three weeks or more.
The median CITYVIEW reader age is 44.2
The average CITYVIEW reader household income is $118,642.
87% of CITYVIEW readers have attended college.
In short, CITYVIEW readers are more educated and earn more money than those in the general market and are in the age brackets that most businesses want to market to. We also have data in 41 categories that share the purchases CITYVIEW readers intend to make in the next 12 months, providing advertisers with an idea of the purchase power of our readers.
From an editorial perspective, our mission is to provide you with local content that you seek out month after month. We appreciate the fact that you continue to do so, and we look forward to ongoing opportunities to serve you.
As always, I thank you for reading. ♦
Shane Goodman
Editor and Publisher
CITYVIEW
shane@dmcityview.com
515-953-4822, ext. 305
www.dmcityview.com
