Cinch World’s Toughest Rodeo returns to Wells Fargo Arena on January 13 and 14, 2023. Rodeo fans can expect a trifecta of fun with action, entertainment and intense competition on the menu. Plan to witness a BATTLE TO THE FINISH as the world’s toughest cowboys are in it to win it in their mission to be crowned ProRodeo’s World Champion.

Cinch World’s Toughest Rodeo has doubled up on pre-show fan fun as the rodeo opens at 6:00 PM each night for a free (with ticket) pre-show event down on the dirt. Come early for pony rides, meet the cowboys, hop in the clown’s barrel, take a seat in the bucking shoots on our live photo bulls Sonny and Silver Dollar, or get up close and personal on a behind-the-chutes tour.