When should I send out marketing content?12/4/2019
You’ve just written up the perfect promotion and you’re about ready to click and send it out. Wait – did you realize that the day and time you choose to send it into the world can significantly impact your results?
Email – Studies have demonstrated that sending out email between Tuesday and Thursday (with Tuesday being the best) will typically get you the most opens. The peak time is around 10 a.m. for morning and afternoon will perform best at around 2 p.m. The subject line you
select for your email is equally as important. Make it compelling.
Facebook/Instagram – Data suggests Wednesdays at around 1 p.m. will typically get you the best chance at getting interaction with your post. Other prime days would be Mondays, Thursdays, Fridays between 1 and 3 p.m.
Follow these general guidelines, but remember every audience is different so be sure to track the results in the form of views, engagement and clicks! ♦