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What is SEO Marketing?



SEO means “Search Engine Optimization,” which is all about increasing the quantity and quality of people checking
out your business online through “organic” results. Organic results mean visits to your company that originate through search engines like Google and are not paid advertisements (commonly referred to as CPC).

How does it work? Google and the other search engines are constantly crawling every corner of the internet to include the content on all websites into their search database. The goal is simple: connect users searching with the most relevant matches to what they are looking for.

How do I improve my listing? This is the tricky part that many books have been written about, and it’s always changing. Think of where you show up for what keywords as a giant pie chart. There are over 200 different ranking factors Google will use to rank your site. The optimization part of SEO is best managed with small sequential changes over time.

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