A pocket full of quarters
3/3/2021
Millennials can be split into two groups: those of us born in the 1980s and those born in the 1990s. The 1980s-born kids still had a chance to enjoy life before the Internet, which included climbing trees, renting videos from a store, and trying to steal our old man’s Playboy. Then there are the 1990s kids. They were the ones who drove us nuts because they never had to work a day in their lives. They never knew the stress we had going to school while they stayed home or attended daycare with the other school-free brats. By the time they got into school, their computer labs had color screens (versus the green command line of our day). They will never know the struggle of playing “Oregon Trail” the way we did.
One thing that we all had in common is that we were the last generation to fully enjoy the original arcade experience. These were arcades that didn’t sell food or have a bar where folks would get tanked on Fireball before they played a messy game of giant Jenga. When I was living in the Quad Cities, there was a place called Aladdin’s Castle at South Park Mall, a small chain of shopping mall arcades. It had a dim-lit storefront with neon colors that illuminated a path to the different game areas. This was the first arcade I went to that had a token machine, which meant that quarters wouldn’t work.
Iowa has a rich history in the video game world based around Ottumwa’s Twin Galaxies arcade that was started by Walter Day in 1982. It became the national scoreboard for the video game world. Games like Pac-Man, Space Invaders and Donkey Kong ruled. But we are going to jump ahead 10 years to the era of when Street Fighter, Teenage Mutant Ninja Turtles and X-Men had lines of people waiting. That was true until a wild fighting game that featured blood and decapitations called Mortal Kombat showed up. I remember it always being loud inside. The games were loud, the people playing the games were loud, and this was where techno music escaped the rave scene and into the mainstream.
Samuel Pace-Tuomi, our correspondent for Generation X and owner of Archive Iowa in Urbandale, remembers his day of gaming in Des Moines.
“I would often go to the ones in the malls when I was growing up,” he says. “There was one across from the Forum 4 theaters by Merle Hay Mall. It was right next to Felix and Oscar’s, and it was called Nickelodeon, I believe.”
The Fun Factory inside Valley West Mall across from the Valley 3 was another favorite spot for Pace-Tumoi.
“For a short time, there was an Aladdin’s Castle in Merle Hay Mall by Montgomery Ward with two huge floors of games,” he says. “But it did not last long, and it seems they shut down the basement floor after only a year or so of operations.”
Pace-Tumoi’s favorite arcade memory was Showbiz Pizza back in the early 1980s.
“It was packed wall-to-wall with games,” he says.
On the other side of town, Xander Holland had his day behind the joystick.
“I remember this one giant arcade that used to be on Grand Avenue in West Des Moines (a Fareway grocery store now). It kept changing ownership over the years, but it stayed relatively the same.”
Holland lived close to it growing up and went there often.
“It was the first place I played laser tag, and where I played House of the Dead. I remember when someone would get to the last boss in the game and all the kids would crowd around to watch. Lots of weird fighting games I’ve never seen again any other place, like there was one where you piloted a robot using two joysticks at the same time.”
Home gaming slowly killed arcades, but they aren’t all gone. A few years ago, I visited a secret storefront in Burlington. There is a guy there who had a retail space that is not open to the public, but if you are in the know, you can give him a call and he will open it up for you to play any of the hundreds of arcade games he has stashed away. As he once told me, “If it takes quarter, I have it.” ♦
Kristian Day is a filmmaker, musician and writer based in Des Moines. He hosts the syndicated Iowa Basement Tapes radio program on 98.9FM KFMG.
2 Comments
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There were a few notable Des Moines 80’s & 90’s arcades that are missing in this article.
There was another Nickelodeon arcade on NE 14th & Euclid Ave behind the Sears Outlet and next to Baskin-Robbins. Nickelodeon East was around in the eighties into the early nineties.
Farley’s Family Fun was the name of the place on Grand in Valley Junction, the original Farley’s was on Euclid Ave across the street from the old Target by the Des Moines River that was there in the early nineties. It had more actual arcade games than the Valley Junction location had. The Euclid location had an indoor minigolf course, a gyroscope that you stood in and spun yourself around in and at one point a trampoline game.
In ’95ish the first nickel arcade opened in the strip mall next to Showbiz/Chuck E. Cheese. All the games took nickels instead of quarters. It had an admission price of $1.85. Two others opened in town, one on NE 14th next to the Aldi and one on SE 14th across the street from Southridge Mall. They survived into the aughts but were mostly pool halls by that point.
There was an Aladdin’s Castle in Southridge Mall and the large 2 story Aladdin’s Castle at Merle Hay Mall turned into Lazer X in 96 that had a great lazer game in the downstairs.
But the best place to play competitive arcade games were at the bowling alleys around town they were first places I can remember that had Street Fighter II.
Also if I remember correctly the 7-Eleven on Easton blvd had both Mortal Kombat and SFII at some point.
The Lazer X at MHM had the large lazer shining from the roof which had to be removed because it violated the ‘sign’ ordinance.