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Posted July 03, 2019in Marketing

Marketing mishaps – Stop apologizing and do this instead:

Every business makes mistakes. Whether it’s a company data breach or a customer mix up, the first response from marketing is to announce an apology to all customers: “This will [...]

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Posted June 05, 2019in Marketing

Let your customers tell your story

Don’t make marketing statements when you can share a story instead. This mightsound daunting at first, but every brand has a story; it’s just that many of us failto share [...]

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Posted May 01, 2019in Marketing

I like to make my marketing decisions blindfolded.

None of us would ever say this but in practice many of us do this very thing. The important part of marketing is tracking the results. Here are three inexpensive [...]

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Posted April 15, 2019in Marketing

Failure in business is part of success

Have you ever tried something new for your business that didn’t go how you thought it would? Me too. Don’t let it make you feel like a failure. Ever heard [...]

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