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Survey Says . . . Know Your Planned Giving Donors – It Pays to Ask
February 8 @ 12:00 pm - 1:00 pm
Most of planned giving marketing has largely been one-way focused communication…charities pushing information out to our donors. Surveys have long been a great tool for us to not only create a two-way dialogue with our donors, but better understand donor passion, donor receptiveness and ultimately identify new planned gifts!
This presentation will provide answers to common questions planned giving professionals are asking about survey tools and how to put them to best use in growing their planned giving program. No matter your nonprofit’s size or sector you’ll gain valuable information on:
1) Why should your organization survey? What should you expect from surveying your donors?
2) Who should you be surveying and what’s the best format? How should you decide who’s in and who’s out?
3) How often should you send surveys? Can you survey too much?
4) How can the results of your organization’s survey impact your planned giving program?
Information about the speaker:
Nathan Stelter is the president of The Stelter Company, a leading source for gift planning marketing solutions for the nonprofit community. The Stelter Company, which was founded in 1962, currently partners with more than 1,500 organizations nationally with a staff of over 80 individuals. The home office is located in Des Moines, Iowa, with regional representation in Chicago, Ill.; Asheville, NC; Washington, DC and Denver, Colo.
Nathan’s personal goal and charge to his staff, his clients and this industry is to continue to lead by example as Stelter build’s marketing solutions based on scientific-data, informed by industry-changing research and focused on connecting people, passion and purpose by way of personal philanthropy!
Over Nathan’s 20-year career in planned giving, he’s been fortunate to speak at over 100 national and regional industry meetings on gift planning marketing trends and cutting-edge donor and fundraising research. He’s been quoted in Planned Giving Today, Advancing Philanthropy, Nonprofit Pro, and other trade publications and currently authors the highly successful Stelter Insights blog. Nathan is a past board member of the National Capital Gift Planning Council (Washington, DC), current member of the Mid-Iowa Planned Giving Council and serves on the board for the National Association of Charitable Gift Planners.
Nathan is a graduate of the University of Iowa where he earned a B.B.A. degree in marketing and is currently pursuing his Executive MBA through Iowa as well. He lives by the mantras: “It is what it is”, “It’s easier to ask for forgiveness than permission” and “Everything happens for a reason” …and it seems to work out. He is a lover of music, soccer, spicy food and his beloved Iowa Hawkeyes. He rarely sleeps. And is extremely competitive in everything he does. When not at his Stelter desk, Nathan enjoys spending time with his family, wife Nora and children Benjamin Hawkeye (13), Brody (10) and Brynn (8) along with three Brussels Griffon puppies, Lola, Bubbles and Fergus.