Friday, July 20, 2018

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Tech Talk

Buying a digital camera?

1/3/2018

Beware of the addiction to the latest and greatest in tech

Panasonic Lumix DMC-GH4

So, the holidays have come and gone, and, as expected, your gifts were nothing too exciting. No big deal. It’s a new year, a blank slate with all kinds of possibilities. In fact, you’re so pumped that maybe it’s time to buy yourself a gift. You could pool whatever is left of the gift money you didn’t spend and get something you’ll actually use and cherish. Not a computer — too boring. Not a phone — too common. I got it — a really nice camera. You’ve always loved taking pictures and have been looking for a good excuse to get back into it.

After a quick Google search, you can’t find a reason to not select one of the top-rated cameras of last year. A few thousand dollars seems reasonable if you’re going to use it as much as you’re considering. This thing might even make you money if this passion turns into a side gig. With potential and adrenaline flooding your brain, you’re ready to purchase. But WAIT! Are you really about to buy the top-of-the-line, state-of-the-art digital camera when you’re only starting to consider taking up the hobby again?

I get it. As a society, we’ve become addicted to the latest and greatest in tech. It’s not enough to just own an iPhone; you need the newest model within a couple months of its release. A tablet is cool, but you can’t really show off a generic model, and definitely not one with a screen smaller than 10 inches. These “reasons” are nothing more than prospect theory driving your purchase point sky high. In prospect theory, your mind basically weighs the advantages and disadvantages of every choice, forsaking the final outcome. As you are eyeballing the most incredible camera to ever snap a picture, your brain gets carried away thinking: “Awesome pictures! Everyone will be jealous! I might become a professional photographer! I’ll never need another camera! Yes, $3,000 stings, but I’ll love it more than my first born!”

The final outcome of buying the new Sony A7r III full frame, 42 megapixel, motion-stabilized sensor, HDR capable, Dolby Stereo sound creator with WiFi and NFC functionality is certainly an endorphin rush. You are buying the Maybach of digital mirrorless cameras, but who needs to spend $200,000 on a car or $3,000 on a camera? Plus, as you become caught up in your shopping spree, there’s a good chance you didn’t realize buying a camera is only half — sometimes less than half — of the purchase. Fancy cameras like the A7r, Panasonic GH5, Canon 5D Mark iV, Nikon D850, and every other top-shelf model requires lenses. And for serious photographers, it’s not the sensor that matters to capture light but the glass used to frame it.

Pride

If you’re buying a $3,000 professional camera, the only appropriate choice is picking up professional lenses. Standard equipment for photographers is a 50mm, a 24mm or wider, and a zoom or telephoto lens. That cache of lenses will easily cost another $3,000, maybe $5,000. Plus, nearly every manufacturer employs a different lens mount, thereby requiring photographers to either invest in a specific line of lenses or collect a gaggle of adapters and gadgets.

OK, so you’re reconsidering your gift to yourself. A camera still sounds awesome, but top-of-the-line is not a necessity. Well, if you still want to look the part, look to lesser iterations of the latest and greatest. The Sony A7, Panasonic GH4, or Canon 6D Mark ii are half the price of their big brothers, and close to no one will be able to tell the difference in your photos. ♦

Patrick Boberg is a central Iowa creative media specialist. Follow him on Twitter @PatBoBomb.

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