It seems The Des Moines Register is searching for yet another way to reach out to Central Iowa’s youth, but this time beyond the cookie cutter Gannett approaches known here as Juice and Datebook, which they have bragged about being so successful. The flavor of the month — metromix.com. Skinny hears The Register has partnered with the event site to provide “the younger audience” a “quick, efficient and fun way to find what they need.” Brass at The Register claim they “can deliver it better than anyone in Des Moines.” Hmmm, Skinny thought that’s what they created Juice for? CV

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