Get Your Marketing Ready for Voice Search7/31/2019
“Hey, Google”, “Siri, can you”, “Alexa, did you” know voice search is on the rise. Two in five adults are already using voice to search at least once per day. By the end of 2020, Google estimates searching by voice will surpass traditional text search. This means that over half of all searches will have shifted from the keyboard to the microphone. This is becoming more and more important, because Google will then choose the best answer based
on what they know about the user, their past search history, and the intent of the search.
How can you prepare your marketing for this new wave? The most practical way is to start thinking less about specific “keywords” you want to show up for. Instead, start thinking of what questions will people be asking and add content to your website that will answer these questions.