Thursday, October 30, 2014


Joe's Neighborhood

The Shoemaker or the Elf

1/30/2013

joes1 Do you remember “The Elves and the Shoemaker” by the Brothers Grimm? You know, a typical redemption story — great guy, good worker, family man, not enough food, one last piece of leather, and, voila, new leather shoes appear that are made by elves. Magical, little people save the family farm, and everyone goes to Lucca for potato gnocchi.                

What the Shoemaker didn’t foresee, unfortunately, was that after his salvation, the elves went to Nike and New Balance and Adidas to make molded soles. And leather shoes became a luxury that competed with shoes made from petroleum products, which were manufactured overseas in large factories. Things became complicated.joes2              

The Shoemaker almost became an extinct species. Where there were 23 shops in Des Moines back in 1984, they can be counted on one hand today. But all is not doom and gloom. If you head west on Douglas Avenue, in the heart of old downtown Urbandale near where the trolley used to turn, you’ll see this small shop tucked on the north side of the road. It’s a magical place of leather and shoes.            

Inside is a wizened, middle-aged man, hidden behind a scraggly beard and glasses. Jamie Blackford began to learn the trade 28 years ago when he was finishing his last year at Hoover High School. Blackford is a shoe man. He eats it; he breathes it; he lives it — from 8 a.m. to 10 p.m. This is what he does, and this is what he knows.joes3             

Speaking with a low voice that mashes words together in a string that arrives to the listener as almost a one-liner, Blackford said: “My most favorite thing to do? I like to tear down and sand a shoe.”                

DM Art Center

Is he joking? Rather than go to Florida, or Colorado, or Merle Hay Mall, he’d prefer to sand a shoe? Is he for real?                

Cajoled into showing off his machines, Blackford walked carefully around the tight, cluttered shop. There was no surface without abandoned footwear in the process of repair.            

joes4“This machine stitches the inside… This machine stitches the outside… This machine polishes… This machine has 2,300 moving parts… Here’s where I hammer on the soles…”                

This is all very interesting, but what about the customers?                

“I’m not really a people person. You can ask all my friends,” he said.                

See. Read that again slowly. Is he pulling our leg?               

joes5A middle-aged, dressed-for-work woman came into the shop with damaged high heels. Blackford took the shoes gently from her, held the shoes high, turned them to the right and the left, paused, scratched his beard, and remarked with an obvious twinkle in his eyes and a dramatically raised voice: “What did you do to these shoes?”            

The woman noticeably paled. She clearly didn’t know whether to ask for absolution or run from the store. Blackford smiled and softly reassured her: “I have a pair of high heels just like these, and I do this all the time.”                

She began to smile and then to laugh. He quotes her an unbelievably cheap price for repair, gives her a quick date to pick them up and whisks the damaged shoes to the back of the shop. Transaction over.              

joes6When asked whether the shop was magical, he reached over and grabbed an item from the counter: “Only when I’m holding this.”                

Blackford is either the elf or the shoemaker. Pay your money and take your chance. CV

Joe Weeg spent 31 years bumping around this town as a prosecutor for the Polk County Attorney’s Office. Now retired, he writes about the frequently overlooked people, places and events in Des Moines on his blog: www.joesneighborhood.com.

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