Saturday, November 28, 2020

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Posted February 05, 2020in Marketing

Balancing marketing personalization and privacy

Have you noticed advertising “following you” around recently? You may be having a discussion about a toaster oven and then you start noticing more appliance ads everywhere shortly thereafter. Brands are embracing tracking, personalization, and predictive analytics to attempt to match consumers to the products and services they are looking

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Posted January 01, 2020in Marketing

Marketing New Year’s Resolutions

The new year may have already arrived, but that doesn’t mean it’s too late to get a marketing strategy in place for the new year. What did you do last year? Even if you did not have a formal marketing strategy, you should review your previous efforts. What campaigns were

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Posted December 04, 2019in Marketing

When should I send out marketing content?

You’ve just written up the perfect promotion and you’re about ready to click and send it out. Wait – did you realize that the day and time you choose to send it into the world can significantly impact your results? Email – Studies have demonstrated that sending out email between

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Posted November 06, 2019in Marketing

3 free ways to maximize your Facebook

For all the criticism Facebook has received over the last year, it is still one of the easiest ways to connect with your customers. Here are a few lesser-used features that can help you show up better and connect in new ways: Use Your Feelings – Your business can have

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Posted October 02, 2019in Marketing

What is SEO Marketing?

SEO means “Search Engine Optimization,” which is all about increasing the quantity and quality of people checking out your business online through “organic” results. Organic results mean visits to your company that originate through search engines like Google and are not paid advertisements (commonly referred to as CPC). How does

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Posted September 04, 2019in Marketing

Generation Y or “Millennials” can confuse marketers

The Millennial age group is now the largest customer group in history. I am part of this age group. People born in Generation Y have grown up with technology. We use and consume media every day. We tend to have shorter attention spans. We have seen the world grow so

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Posted July 31, 2019in Marketing

Get Your Marketing Ready for Voice Search

“Hey, Google”, “Siri, can you”, “Alexa, did you” know voice search is on the rise. Two in five adults are already using voice to search at least once per day. By the end of 2020, Google estimates searching by voice will surpass traditional text search. This means that over half

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Posted July 03, 2019in Marketing

Marketing mishaps – Stop apologizing and do this instead:

Every business makes mistakes. Whether it’s a company data breach or a customer mix up, the first response from marketing is to announce an apology to all customers: “This will never happen again!” The problem is, it might andeventually, it probably will happen again. According to a ZenDesk and Dartmouth

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Posted June 05, 2019in Marketing

Let your customers tell your story

Don’t make marketing statements when you can share a story instead. This mightsound daunting at first, but every brand has a story; it’s just that many of us failto share it. Stories are what make your brand personal and connect with others. It is important to share your own story.

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Posted May 01, 2019in Marketing

I like to make my marketing decisions blindfolded.

None of us would ever say this but in practice many of us do this very thing. The important part of marketing is tracking the results. Here are three inexpensive and, most importantly, easy ways to track the success of marketing from ANY type of campaign. How did you hear

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