By Shane Goodman shane@dmcityview.com

Keeping it first

Iowa caucus brings financial reward to many, irritation to others

Average Iowans want to see the circus show that accompanies the Iowa caucus go away. I am convinced of it. They are tired of those empty promises in the TV commercials that keep interrupting the NASCAR coverage, the parade of security staff that slows down the frequent trips to Wal-Mart and the arrogant attitudes from those know-it-alls who actually take the time to vote.

But being first in the nation is a financial boon to many other Iowans who have come to rely on revenue from the event, which is slated for Jan. 14, 2008. Just ask local hotel or restaurant managers. Or TV equipment rental companies. Or landlords who rent to the campaigns. Or printers. Or local TV stations. Since 1972, Iowa has had a lock on the first-in-the-nation status, and businesses have prospered. Unfortunately, other states are catching on and want a piece of the action.

So how important is this caucus? Although winning Iowa doesn’t hand a candidate his or her party’s nomination, it can be the end for those who don’t finish in the top three. So a good showing here is crucial to any campaign. They know it. We know it. And now, it seems, everyone else knows it, too.

Reporter Sean Miller talks with local economists and business people who share their views on the importance of the Iowa caucus in this week’s cover story. It is safe to say that Iowa won’t let it go, at least not without a fight. So prepare yourself for more TV commercials of Mitt Romney jogging or Bill Richardson interviewing for a job. They are not going away any time soon.

Thanks for reading.

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