Some changes to your Cityview
You may have noticed some physical
changes to your Cityview recently.
Over the past few months, we have
been experimenting with options
to provide you with an even better
package of news and information.
You told us you like the changes.
We tend to like them, too.
The most noticeable difference
is our new magazine-style format,
or our "investment in staples,"
as one reader noted. We have been
experimenting with this in recent
weeks with some of our papers.
Last week was our first issue
with all copies being stitched
and trimmed. We have received
numerous positive comments from
readers and advertisers. You told
us it is now easier to read. You
like how the pages don't fall
out or separate. And you said
you are keeping the paper around
longer, which means even more
people are reading it.
We also added more color options
to our pages. You will see this
with additional process color
on each page in our photos and
in our advertising. The registration
is tighter, and the color on the
paper simply looks better.
We are bringing some "edge"
back to our advertising with sexier
images and visuals that will make
you take even more notice and
entertain you. While a peppy orange
publication that looks and reads
a lot like Seventeen magazine
has resorted to giving ads away
to fill its pages, we tend to
believe that you get what you
pay for with advertising. And
we are pleased to provide our
advertisers with results.
We expanded our classified section
to give you more choices for buying
and selling products and services.
We added apartment listings to
provide you with an expanded listing
of rental options. And we are
continuing to expand our weekly
Cityview Bites food listings to
tie in more with our quarterly
Relish guide to dining.
We are also expanding the number
of locations that you can find
Cityview. By working with other
independent publishers, we are
growing our already extensive
rack location list. The good news
is that you are picking up and
reading nearly all the 30,000
Cityview papers that we distribute
each week. And you are sharing
your copy too, with nearly 100,000
people now reading Cityview. The
bad news is that other publications
are not being picked up and are
cluttering the racks. Please excuse
their mess and thanks for continuing
to seek us out.
Our already popular Web site,
www.dmcityview.com, will be expanding
with more content, photos, reader
polls and a revived "Rant
'n' Rave" section. You will
also find daily blogs from Editor
Jon Gaskell and others. In addition,
we will also be bringing back
our requested e-mail notification
program from the old Pointblank
Most importantly, we have continued
to make the content our primary
focus. We are not going to fill
the pages with fluff, but will
dig deep into the news that others
won't cover. Expect more of the
All of this is an effort to
provide you with a true alternative
source of news and information
packaged in a way that is easy
for you to use. With so many print
publications owned by one company
that is headquartered out east,
there has never been a more important
time for an independent and locally
owned voice. I welcome your comments
and ideas as we continue to work
to provide this newspaper for
Thanks for reading.