Smashburger
reinvents the burger
In the middle of the Great Depression, super salesman Elmer Wheeler advised the Franklin Delano Roosevelt administration “Don’t sell the steak, sell the sizzle.” Those words served FDR well and became advertising’s dominant mantra through most of the 20th century. Sizzle-shopping consumers entered the 21st century knowing very little about their actual food: “Mommy, where does Polysorbate 60 come from?” Today, much Depression era “steak” has become fast food burger that can come from more than 100 cows, which can come from several different countries. Fast food consumers know way more about their favorite corporation’s trademarked clown than they know about the actual meat he sells. So, normally I scoff when a new corporate franchise comes along. Smashburger, though, was too intriguing to resist. . Read More>>”